Monday, January 14, 2008

No Limits!

If I was in the habit of watching movies using Netflix's Watch Instantly feature, this news about the company lifting the time restrictions on that feature would've made me much happier! The feature, which allows you to watch selected movies from Netflix's library, was included in the membership but a member could watch only 1 hour online for each dollar of his subscription plan(15 hours for the $14.99/month plan and so on). But those limits have been removed and subscribers now have unlimited access to movies and TV shows that are available to watch online.

With a lot of good titles available for watching online, this would be a nice incentive for people who watch a lot of stuff online. So it may increase Netflix's membership among the under-25 crowd who use their laptops extensively - the market segment that the company mentioned it was trying to expand. Then again, this would mean one could just sign up for the plan with the lowest cost(which I think is $4.99/month) and watch a lot of movies online. So I'm not sure if the increased membership will add significantly to their bottom line.


At 6:25 PM, Blogger Orange Fronkey said...

I've used that feature couple of times but they don't offer you very many choices, unless it has changed since the last time I logged onto it... must check it out!

At 11:02 PM, Blogger Villain said...

i guess netflix is smart.. if u read the fine print.. the unlimited view is available on select subscriptions and is not available on the 4.99 plan.

At 8:05 AM, Blogger Balaji said...

merino, considering their total library is 75,000 movies and their online library is 6000 titles, the choices r limited. but from what i saw they do have some good movies on there.

villain, oh didn't know that. i got an email about lifting the restrictions without any fine print but then again, i'm on the 2-at-a-time plan. the news items didnt mention this condition either but it does make sense considering the economics :)


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