Sunday, April 23, 2006

SJS Image Change

S.J.Suryah seems to have finally realized that he needs an image makeover. With New and A Aa , the director anointed himself the king of sleaze in Tamil cinema and garnered the image of a director who primarily used sex and vulgarity to sell his movies. But looks like he now wants to move away from that image.

I did feel that Kalvanin Kaadhali was adversely affected by Surya's image since I think the reviews of the film were prejudiced by his image. The reviewers probably had a preconceived notion about the film (because of its hero) even before they saw it and walked into the theater expecting it to be a sleazefest. The reviews reflected this. Don't get me wrong. I'm not saying that it was a family film or that it offered clean entertainment. The fact that its hero is a playboy who spends the majority of the film trying to bed the heroine should make it clear that the movie is adult fare. But I feel that the movie wasn't as vulgar as most of the reviews made it out to be. Considering its story, it was rarely exploitative and the vulgarity was limited to double entendre jokes (made mostly by Vivek).

But the reviews probably kept the family audiences away from the film, impacting its performance at the BO. It was still a hit but that was probably because of its low cost and the lack of competition.

So Suryah feels that his image needs some scrubbing and is apparently scripting a film called Pesum Dheivangal, a clean family entertainer. I completely understand his attempt to change his image. But what I found funny was his hope that, with this film, he would get back his Kushi family audience. So Kushi was a family film and had a family audience? That was the film whose story hinged on Vijay staring at Jo's waist and in which a buxom Mumtaj brazenly seduced Vijay while singing Kattipudi Kattipudiaa... and in which Vijay and Vivek indulged in conversations filled with double entendres, right? Just wanted to make sure we were talking about the same film!

I don't think any of Suryah's films has had a family audience. Even Vaali, his best and most successful film so far, was quite adult in both theme and execution. But starting with Kushi, his movies turned vulgar and that's where the problem is. So he doesn't need to necessarily direct a family film. He just needs to direct a non-vulgar(and not necessarily non-adult) film to get an image as a good director.

PS: If he also stopped acting, that would be an added bonus :-)

17 Comments:

At 11:33 PM, Blogger மு.கார்த்திகேயன் said...

I need a bonus first from SJS, as you said :-))

Kushi may have Vivek, Vijay's double entendre with Mumtaj..but as i know, the film attracted audience very much eventhough they have things mentioned by you.

And your views about Kalvanin Kadhali is very true. If some other acted in that movie, it may run more than this.

Pesum Theivangal..title itself having much more to attract family audience..lets see, how he making this..

 
At 11:35 PM, Blogger Prasanna said...

balaji, if SJS acts in a movie,irrespective of the story and the director, it cld be an unwatchable one. His luks and expressions are so bad that we won't even think of stepping into the theatre.I made a mistake of watching New, though the Simran and Rehman were the only 2 people who forced me to go to the movie.

I , rather many , somehow feel that he shld get back to his directing. If he sticks on to his acting, then we cld have directors like Perarasu giving us movies, considering the fact that many of the gud directors are moving to other languages.

Another point which i feel is that the songs are going as a waste, mainly due to SJS starring in it. KK, AA had gr8 songs.If only a decent actor had starred for them, they wld ve been so different.

Lets pray for the day when websites publish the news "SJS quits acting".Hope the day is not far

 
At 12:28 AM, Blogger Rajesh Thiagarajan said...

SJS has developed himself a reputation. I seriously doubt that one film would change it. However the news is one that I welcome.

I wish that this new film "Pesum Dheivangal" be a hit because one primary reason. That is,

If this movie fails then SJS will give statements that "family films are no good at BO and I am sticking with what I know best(Sleazy flicks)". I can't take it anymore.

 
At 4:36 AM, Blogger skanda said...

Believe it or not all of SJ suryah's film released in Malaysia came with a "U" cert. Baring "A Ah" none of his fims were cencored much. But in "kushi"..the "katipuda" were taken off from the movie and not get to see the song. but seriously "kushi" was not at all vulgar in my opinion. even "Kalvanin kadhali" did not have anything much baring some of the song sequences.

 
At 4:38 AM, Blogger skanda said...

balaji...which turns you off more...vulgarity or crudeness..i think crudeness like in the form of "Romance" in "thirupathy"...i rather watch more vulgar Sj suryah films than watching crude romances...

 
At 8:51 AM, Anonymous Anonymous said...

Kushi's family audience-- ha ha ha...
Ennode female fans list madhiri irukku ;) (Seri seri, en kannula yaekkam edhum ille!!)

I've always wondered why it is that Suryah who seems to be following in K. Bhagyaraj's footsteps seems a lot more vulgar than the latter...Bhagyaraj pannaatha "silmisham"-aa...but dunno, somehow there was a kinda good-hearted playfulness in his characterizations...by the end of the movie, you somehow get to sympathize with his character...a case in point being "Chinne Veedu." he's an absolute jerk for the first 70% of the movie but somehow the by the last reel, we're okay with Kalpana singing, "Vellai Manam Ulla Machaan, Velaiyaadi Oanju Vandhaan!"

 
At 1:31 PM, Blogger Filbert said...

He would be doing a great service to Tamil cinema if your parting comment becomes true. I would rather live with watching movies directed by him than going through the torture of seeing him on-screen.

 
At 1:42 PM, Anonymous Anonymous said...

Perarasu vs. SJ Suryah.. who is worse on screen?.. or are they really competing to become two of the most hated actors in tamil cinema?..

Take the hits that Perarasu has been getting for sticking in his neck in Thirupathi and you'll begin to wonder about the same!..

Sorry, but I'm beginning to feel like Ramarajan looked like an angel on the silver screen, after looking at Perarasu and Suryah.. :-);-)...

 
At 2:03 PM, Blogger Balaji said...

karthik, true. i know it was a huge hit and was liked by many. but i don't think it can be called a family film :)

prasanna, more than 'new' it was in 'a aa' that he really got on my nerves. but though it looks like he is a turnoff for a lot of people i talk to, KK was still a hit. so there must be people who like him or atleast tolerate him :)

 
At 4:59 PM, Anonymous Anonymous said...

OFF-TOPIC

bb, idha naan "from memory" adikkarchey, neenge at least revisit-aavadhu pannavenaamo indha classic-a!

unnodu naanirundha ovvoru manithuliyum
marana padukkaiyilum marakaathu kannmaniye...
thonnooru nimidangall thottanaitha kaalamthaan
ennooru aandugallai idhayathil ganakkuthadee...
paarvaiyile sila nimidam...
bayathodu sila nimidam...
katti anaithabadi kaneeril sila nimidam...
ilakkanamey paaramal elaa idangallilum
muthangall vidhaitha mogathil sila nimidam...

edhu nyaayam edhu paavam iruvarukkum thondravillai
adhu iravaa? adhu pagalaa?
adhai patri ariyavillai...
yaar thodanga? yaar mudikka? oru vazhiyum thondravillai...
iruvarumey thodangivittom
idhu varaikkum kaellvi yillai...
acham kallaindhen...
aasaiyinai nee anindhaay...
adai kalainthen...
vetkathai nee anindhaay...
kanda thirukolam kanavaaga maraindhaalum
kadaiseeyile azhudha kanneer kaiyyil innum ottudhadee...

 
At 11:59 PM, Anonymous Anonymous said...

you cannot believe this s.j suryah thing whenever he says his movies are for a family audience. cos i remember him coming on pepsi ungal choice and saying that A Aa is a movie that will be enjoyed by people aged 6 to 60. Aaril irunthu arupathu varil intha padathai yenjai pannu vaanga is what he claimed. From this i have a bad feeling that his new movie might juat be in a similar league.

 
At 5:45 AM, Blogger Mysorean said...

Your "PS:" section needs a standing ovation! LOL!

 
At 9:07 AM, Blogger siva said...

I dunno why the site stated kushi as family movie..

About Vaali being his biggest hit, i dont think so, aybe in Tamil, but his biggest hit was telugu kushi with Pawan Kalyan..

Goutham the director of Kakka Kakka and Minnale said in one interview that if any other heroes acted in Aa Aah, it would have been big hit..

Goutham sollai Surya sir ketta nallatu...

 
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